WARREN, N.J., October 31, 2024 – AXIA Time, creator of ultra-custom Swiss Made timepieces, is partnering with the Atlanta Tipoff Club to present the 2024-25 Jersey Mike’s Naismith Player of the Year Watch Lists for both the men’s and women’s collegiate this week. The Naismith Trophy is considered the premier award in collegiate basketball, recognizing the top players and coaches across the country. The Werner Ladder Naismith Coach of the Year Watch List will be announced in mid-February.
This year’s Jersey Mike’s Naismith Trophy will have new winners as Zach Edey (Purdue University) and Caitlin Clark (University of Iowa) have moved on to the professional ranks after both won the award the past two years.
As the Official Timepiece of the Naismith Awards, AXIA Time will once again create exclusive timepieces for the 2025 Naismith Finalists and Honorees. AXIA Time has presented these exclusive timepieces to the Naismith honorees the past three years. One of just three men to win multiple Naismith Trophies, Edey collaborated with AXIA Time to deliver an extraordinary way to remember this moment forever with an exclusive timepiece for the Purdue faithful.
“We are excited about continuing to partner with AXIA Time. The players and coaches who have been finalists the past two years have really enjoyed the high quality AXIA timepiece that we presented to them as part of the award recognition,” said Eric Oberman, president of the Atlanta Tipoff Club.
AXIA Time’s partnerships establish the brand as the go-to watchmaker for celebrating life’s greatest accomplishments. For the past three years, AXIA Time has served as the Official Timepiece of the Tewaaraton Awards for college lacrosse. Earlier this year AXIA Time was named the Official Timepiece of the College Football Playoff (CFP) and the Official Timepiece of the Heisman Trophy Trust.
AXIA Time is dedicated to creating timepieces that not only measure moments but also capture their essence. “All watches tell time, but ours tell the time of your life.”
“We are thrilled to continue our relationship with the Naismith Awards. It’s an honor to celebrate the incredible athletes and coaches in college basketball,” said John Kanaras, Founder of AXIA Time.
AXIA Time has created personalized timepieces of exceptional quality at an affordable price to commemorate life’s biggest achievements and unforgettable moments since 2018,
AXIA timepieces are designed in the U.S. and handcrafted in Switzerland by master watchmakers, using the same components and engineers as luxury Swiss brands, at a much more accessible price point.
About AXIA Time
AXIA Time, established 2018, creates custom Swiss Made automatic timepieces that commemorate life’s greatest achievements. AXIA Time was born out of founder John Kanaras’ love of horology, and his alma mater. After helping to lead the 1988 Penn Quakers to two Lacrosse Ivy League Championship in two years, the University gifted each player a championship watch. For John, the watch held great sentimental value, but didn’t measure up to the significance of the memories they represent. For 30 years he looked for a watch of quality and design that would meet that moment. When he couldn’t find what he was looking for, he built it himself.
AXIA (ahk-SEE-ah) means “value” or “worth” in Greek. From the designs and high quality of AXIA Time components to an outstanding purchase experience for customers, the heart of the company’s mission is to create value for everyone it touches.
About the Atlanta Tipoff Club
Founded during the 1956-57 season, the Atlanta Tipoff Club is committed to promoting the game of basketball and recognizing the outstanding accomplishments of those who make the game so exciting. The Atlanta Tipoff Club administers the Naismith Awards, the most prestigious national honors in all of college and high school basketball. Named in honor of Dr. James Naismith, inventor of the game of basketball, the family of Naismith Awards annually recognizes the most outstanding men’s and women’s college and high school basketball players and coaches. Other Naismith Awards are presented to the men’s and women’s college basketball defensive players of the year, as well as lifetime achievement awards to basketball officials and outstanding contributors to the game. UCLA’s Lew Alcindor received the first Jersey Mike’s Naismith Trophy in 1969, while the late Anne Donovan (Old Dominion) was the inaugural women’s recipient in 1983. Corporate partners of the Naismith Awards include AXIA Time, Jersey Mike’s and Werner Ladder.